Designing A Data Warehouse: Supporting Customer...

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Designing A Data Warehouse: Supporting Customer Relationship Management

Name: Designing A Data Warehouse: Supporting Customer Relationship Management
ISBN: 9780201180756

Chris Todman

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Complete methodology for defining, designing, and implementing Customer Relationship Management focused data warehouses. Topics covered include software loading, extraction and personalization, data warehouse conceptual models, design challenges of CRM-focused data warehouses, and project management. Softcover. DLC: Data warehousing.

الفئات:

Engineering

عام:

2001

الناشر:

Prentice Hall PTR

اللغة:

english

الصفحات:

414

ISBN 10:

0201180758