Consuming Behaviour

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Business & Economics - Sales & Marketing
Consuming Behaviour

Consuming Behaviour

Name: Consuming Behaviour
ISBN: 9780333949924

John Desmond

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This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text looks at consuming behavior in the context of general changes in society through adopting a historical perspective. It seeks to adopt a neutral view of consuming behavior rather than the more traditional adoption of the producers' perspective, and to look at the contemporary issues affecting consuming behavior in today's world.

الفئات:

Business & Economics - Sales & Marketing

عام:

2002

الناشر:

Palgrave Macmillan

اللغة:

english

الصفحات:

449

ISBN 10:

0230629393